March 2026 Chapter Meeting

 

March 11, 2026
11:00 AM - 4:00 PM
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DoubleTree Madison East
4402 E. Washington Ave.
Madison WI

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March 2026 GBTA-Wisconsin Chapter Meeting

Sponsored by:


“The Hundred Live: Turning Corporate Travel Insights into Action”

Speaker Katie Virtue


Meeting Agenda

10:30a – 11:30a DIRECT SESSION
  Meeting Room: Wingra
11:00a – 12:00p REGISTRATION (Outside of Washington Ballroom)
12:00p - 1:00p Lunch & Business Meeting
1:00p – 2:30p Keynote: “The Hundred Live: Turning Corporate Travel Insights Into Action” Speaker: Katie Virtue
2:30p Networking in Tailwinds

Our Charitable Giving Partner is

*Travel-size toiletries are also needed

Please feel free to bring these wishlist items to the meeting, or you can always drop them off or mail them to 4 South Blair Street, Madison, WI 53703. Donations are accepted Monday-Friday, 8:30 am-4:30 pm. To set up a different drop-off time or for questions regarding donations, contact Jessica at 608-257-2534 ext. 48.


Meeting Speaker

Katie Virtue

Katie Virtue

Join Katie Virtue of temoji consulting for an interactive deep dive into The Hundred - a report built on interviews with 100 leaders across corporate travel agencies, TMCs, and suppliers. In this dynamic workshop, you won’t just hear the findings; you’ll use them. Together, buyers and suppliers will explore the trends shaping the future of business travel, uncover where perspectives align (and where they don’t), and leave with practical actions to drive change in your own organizations. Come ready to share, debate, and shape what’s next for the industry.

Katie Virtue is passionate about helping the business travel industry grow and thrive. After six years at consultancy Festive Road, she has joined temoji Consulting, where she now works closely with travel suppliers to sharpen their strategies, connect with the right customers, and bring real value to corporate travel programs.

Katie’s perspective comes from years of working across multiple aspects of the travel space, giving her a unique ability to see both supplier and buyer needs clearly.

She’s also committed to giving back to the industry, serving on the Board of the Global Business Travel Association and leading next generation engagement with the GBTA Ladders program.

Katie is also a professional speaker, training and coach, helping leaders escape the 100% trap to beat burnout and navigate career identity shifts. She uses her signature 70% playbook to enable individuals to discover healthy and happy performance.


Meeting Venue

Double Tree Madison East
4402 East Washington Ave.
Madison, WI 53704

Double Tree Madison East


Reserve your room today:

Guests can call the hotel directly at (608) 244-4703 or Hilton reservations at 800-445-8667, mentioning the GBTA or code 931. Alternatively, they can book online at GBTA Reservation Booking Link.

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Tickets

$75.00 Allied (Supplier) Member Indiv Mtg - Pay as you go option
$95.00 after 05:00 pm March 4

$0.00 Allied (Supplier) Member - Prepaid for all 2026 Meetings

$0.00 Direct (Buyer) Member - Prepaid for all 20XX Meetings

$75.00 Direct (Buyer) Member Indiv Mtg - Pay as you go option
$95.00 after 5:00 pm March 4

$110.00 Guest Ticket - Welcome to our event!
$130.00 after 5:00 pm March 4

$75.00 GBTA All Access
$95.00 after 5:00 pm March 4

$75.00 Chicago GBTA Member
$95.00 after 5:00 pm March 4

$2,000.00 2026 March Chapter Meeting Title Sponsor